Let’s face it–you’re not going to get rich selling a single product. Instead, you need to create a range of products, geared toward different price points and levels of commitment. Each of these products can be classified under at least one of the following categories:
In a post titled “The Suck Factor of Life Balance,” blogger Danielle LaPorte describes the concept of life balance as boring, like small talk and low-fat cheese. As if those analogies weren’t derogatory enough, she also compares it to original sin, arguing that it creates guilt by encouraging us to hold ourselves to an impossible standard. Life balance, she says, is supposed to be stress-reducing, but it’s actually stress-inducing.
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On the surface, there’s a big difference between an e-book about how to become a single mother by choice and an e-book about how to live like James Bond.
One e-book is targeted at childless women in their thirties or forties who desperately want a baby, but aren’t interested in settling for any old slob just because their clocks are ticking. The other e-book is targeted at young or young-at-heart men who want to know how to eat, dress, and interior decorate like Sean Connery (but probably not the universally decried Roger Moore). Read the full article →